Star Media Group Bhd posted a lower pre-tax profit of RM29.2 million for the third quarter (Q3) ended September 30, 2015 compared with RM46.68 million in the corresponding quarter last year.
Revenue, however, rose to RM254.5 million, from RM247.18 million previously.
In a filing to Bursa Malaysia today, the group attributed the lower pre-tax profit to higher direct costs from its business unit, Cityneon, and lower revenue from Print Segment and I.Star Ideas Factory.
On prospects, the group said the media related segments of the group would continue to enhance their respective media platforms to extend their reach to wider audiences by continuing to provide more bundled products and creative buys to advertisers.
"The group is also expanding aggressively into the digital businesses in video content (TheStarTV) and its recently launched Audience Interest Marketing (AIM)," it added.
Star Media said it was cautiously optimistic that it would achieve a satisfactory performance for the financial year ending December 31, 2015. – Bernama, November 16, 2015.
Source: http://www.themalaysianinsider.com/business/article/star-media-q3-pre-tax-profit-slips-to-rm29.2-mln#sthash.tmjPXPOI.dpuf
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